Ariel JianginTowards Data Science·Apr 25, 2022Member-onlyMarketing Mix Modeling 101A non-technical introduction to Marketing Mix Modeling (MMM) — Part 1 — “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker John Wanamaker was a successful businessman who was a pioneer in advertising and many other fields. He opened the first department store in Philadelphia. His department store chain was sold…Data Science10 min readData Science10 min read
Andy RaskininMission.org·Sep 15, 2016The Greatest Sales Deck I’ve Ever SeenIt’s Zuora’s, and it’s brilliant. Here’s why. — A few months ago, my friend Tim took a new sales job at a Series C tech company that had raised over $60 million from A-list investors. He’s one of the best salespeople I know, but soon after starting, he emailed me to say he was struggling. “I’ve landed a…Startup8 min readStartup8 min read
Clement BrianinBetter Marketing·Sep 23, 2021Member-only6 Unusual Things I Wish I Knew Earlier as a Content CreatorYour content doesn’t have to be that good — Being a content creator is not easy. Part of what makes this journey difficult is the information out there surrounding content creation. When you start your content creation journey, some of the things that you thought will work for you, work against you. …Writing5 min readWriting5 min read
jonah malininBetter Marketing·Sep 21, 2021Member-only39 Punchy Lessons On Writing Newsletters People Love“It’s not about the news — it’s about the letter.” — Everyone and their mother has a newsletter these days. So, yours really needs to standout. Otherwise, it’ll dissolve into the dark abyss of internet nothingness. Your time will be wasted. Your reputation will take a hit. And, the greatest opportunity for content creators since GIFs will pass you by. I’ve…Marketing5 min readMarketing5 min read
